Juna Uehara is a London-based freelance makeup artist with a rich international background in fashion and beauty. Originally from Okinawa, Japan, she moved to New York in 2017 to pursue her passion within the global beauty scene. During her time in New York, Juna developed her craft working on diverse fashion projects, runway shows, and creative collaborations that shaped her artistic vision.

In 2025, Juna began a new chapter in Europe, establishing her base between London and Paris, Her work is rooted in a deep appreciation for makeup’s power to enhance confidence and reveal inner beauty, drawing inspiration from her Okinawan heritage and the cultural sensitivity it brings to her approach.

Juna’s makeup style is refined, modern, and skin-focused, balancing softness with structure and subtle detail. She approaches makeup as part of a larger visual language, enhancing individuality while supporting strong narratives across fashion and editorial work. This perspective has naturally expanded her interest in art direction, where she continues to explore concept development, mood, and storytelling beyond makeup alone.